HookPilot · Client Dashboard Preview
61%
$184,200
312
146
First-time donor retention fell from 68% to 61% this quarter. Monthly donor cancellations rose 12% following a payment processor switch in May.
This may be related to the processor switch disrupting recurring payments, and to reduced contact with lapsed donors during the transition.
Reach out to the 146 lapsed donors who gave between $50 and $500 last year. Review the payment processor switch for failed recurring transactions. Re-engage monthly donors who cancelled since May.
Pennies for Pencils raised $184,200 against a $210,000 target this quarter. Donor retention softened, largely tied to a payment processor transition in May, and 146 donors are due for renewal outreach. Addressing the payment issue and re-engaging this donor segment is the clearest path back to target.